This sometimes led to incorrect details about the business being published and circulated, and triggered misinformation for the public. In 1906, Ivy Lee, who is referred to as the first publicity professional, advised the Pennsylvania Railroad, which had lately experienced a heartbreaking incident, to problem a press release to correspondents and print out mass media, and offer proper and proper information for the media, prior to they can compose various other incorrect edition of the causes of the incident. He advised the organization to correctly notify the correspondents and press about the incident and present the facts from the incident prior to they might prepare up a narrative on their own. This incident led to the birth of press release Distribution Services as well as the Google News Index.
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