Hungry Howie’s, a nationally recognized carry out and delivery pizza chain based in Madison Heights, Michigan, is recognized for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a straightforward, user-friendly program that automatically tracks participating purchases and rewards guests for every six qualifying online orders.
Howie’s launched this program mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howies menu worked together to change the loyalty program to suit their exact requirements. “Having Revention build the architecture in our loyalty program just made sense,” states Dan McKay, Director of this. “They already provide our POS and Online Ordering, which suggests they understand our operational and customer interactions on all fronts.”
Honeycomb is a robust loyalty engine that tracks customer data above store, and offers updates to members via email based upon qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering as the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that enables a regular, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with the perfect re-direction for any questions, allowing them to train consumers and direct those to the web ordering platform.
The Howie’s team has already seen major success with online only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas to their guests. Howie Rewards® success is most evident inside the redemption rate of 74%. “We knew the integration with online ordering could be huge,” states McKay. “We didn’t anticipate how much impact the loyalty interface within the online menu could be. Most loyalty platforms plateau at a 20% redemption rate because of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark in just the very first year due to the online ordering and mobile application integration.”
About Revention – Revention will be the leading developer of complete, customizable restaurant and entertainment management solutions designed to streamline just how hospitality concepts conduct business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention offers a complete solution that includes viywur installation, training, technical support and a lot more. For further information, head to www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is really a national pizza franchise that is certainly loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that produce an exclusive and irreplaceable position in the pizza market. Starting in Taylor, MI, hungry howies menu continues to grow to almost 600 locations in 21 states across the U.S.